Don’t Tip Your Competitors on Twitter. Beat Them.

That’s one way to stay strong in business no matter what.

The Buttry Diary

You can’t get scooped because competition gets tipped to a story when you tweet about it. Your tweets already scooped the competition.

A Digital First engagement editor who’s been teaching colleagues how to use Twitter got these questions from a veteran reporter:

Thank you for helping me understand Twitter and how to use it. What I don’t get is: If we tweet where we are and what we’re doing, how do we keep the competition from making a few phone calls on a story we sat through a meeting to sift out and develop? Or they’re not at the fire, but I’m tweeting and now they know.

And if I give results on Twitter, why would they buy a paper to see the results of the game?

I thought Twitter was to draw readers to our paper. So this is a struggle.

This is classic print-centric thinking. The newspaper has…

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