That’s one way to stay strong in business no matter what.
You can’t get scooped because competition gets tipped to a story when you tweet about it. Your tweets already scooped the competition.
A Digital First engagement editor who’s been teaching colleagues how to use Twitter got these questions from a veteran reporter:
Thank you for helping me understand Twitter and how to use it. What I don’t get is: If we tweet where we are and what we’re doing, how do we keep the competition from making a few phone calls on a story we sat through a meeting to sift out and develop? Or they’re not at the fire, but I’m tweeting and now they know.
And if I give results on Twitter, why would they buy a paper to see the results of the game?
I thought Twitter was to draw readers to our paper. So this is a struggle.
This is classic print-centric thinking. The newspaper has…
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It’s the rare individual indeed who recollects her own potty-training. Like the trip through the birth canal (a trauma we mercifully have no conscious memories of), the agonies of learning to relieve ourselves in the toilet rather than the diaper go largely un-noted when we re-tell the days of our lives. Sadly, this isn’t true of our mothers, who must find it enormously therapeutic to regale friends at large dinner parties about the frustrations and messes and indignities they themselves suffered while their little ones transitioned from Pampers to big girl panties. It might have something to do with having endured the traumas of actually owning the birth canal that those babies passed through, now I think of it. I, myself, may or may not have found it necessary to shock and awe my own cadre of friend-moms with my tales of woe in which twin boys scoffed at the promise…
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